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Sápmi Business Conference: 25.-26. august 2026

PROGRAM

Tuesday 25th of August, 17:00 - 22:00

17:00 - 19:00

19:00 - 20:00

Konferánssa sáhkavuorut leat dárogillii, sámegillii ja eŋgelasgillii.

 

Vai konferánsa lea buohkaide olámuttus, beroškeahttá gielas, de geavahit Interactio - dat lea geavaheaddjái álki simultánadulkonrusttet, mii doaibmá reálaáiggis. Don dárbbašat dušše jierbmetelefovnna. Logge sisa juhkkojuvvon kodain, vállje háliiduvvon giela ja čuovo konfereanssa horisontálalaččat - áibbas almmá giellaváttisvuođaid haga.

Inspirational talk with Anja Hammerseng-Edin

What does it take to perform over time, both as an individual and in working life?

Anja Hammerseng-Edin shares her experiences from a career in elite sports, and how she has worked purposefully with culture, collaboration and leadership to create results.

20:00 - 22:00

Music and mingling

Wednesday 26th of August, 09:00 - 22:00
09:00 - Welcome to the conference by Ovddos
PART 1: Artificial intelligence - opportunity or threat?

Beyond the obvious – how is new technology affecting us now and in the future?

Eirik Norman Hansen

An engaging talk that broadens perspective and offers insight into how new technology impacts us - not only today, but also how it will shape the society and working life of the future.

The Sami AI shift – opportunities, challenges and critical perspectives

Lars Ailo Bongo, UiT - Arctic University of Norway

Lars Ailo discusses how artificial intelligence is affecting Sami communities, highlighting both opportunities and challenges, as well as the need for critical perspectives.

BREAK

Discover what artificial intelligence can do for you and your business

Tore Lie and Ketil Thomsen, Smart Innovation Noway

A practical and inspiring talk demonstrating how artificial intelligence can be applied in everyday work - featuring examples, tools and ideas you can start using right away.

From Googling to ChatGPT – how does it impact marketing and sales?

Merete Reginiussen, Kreativ Industri

Merete demonstrates how the shift from traditional Google search to AI-driven search is affecting visibility, marketing and sales – and how Sami businesses can position themselves to be discovered in a new digital landscape.

Share & discuss

Discussion and input in groups on each table

LUNCH AND ENTERTAINMENT
PART 2: Artificial intelligence - opportunity or threat?

From idea to reality: What do young businesses need to sucseed?

Moderator: Ovddos

Pitching of business ideas by partisipants from Sápmi Business Hackathon, along with their reflections on what ti takes to succeed.

From traditional knowledge to future value creation

Per Espen Stoknes, BI Norway Business School

How can traditional knowledge form the basis for new business opportunities? In this talk, Per Espen Stoknes highlights the connection between cultural heritage, sustainability, and modern business development. Drawing on perspectives from economics and innovation, he demonstrates how tradition can be transformed into forward-looking value creation and strengthened competitiveness.

From traditonal knowledge to commercial success – Sokki Adventure and Árran – Oslo Reindeer

Aslak Sokki and Odd Arne Hætta are two entrepreneurs from Kautokeino who, in different parts of the country, have developed tourism businesses rooted in Sami culture and tradition. What has been challenging, and what has worked well?

BREAK AND CULTURAL PERFORMANCE

From stories to value creation – Sami film in a global industry Elle Márja Eira

Elle Márja Eira takes us through how the Sami stories are developed into international productions that have reached a global audience on Netflix.

The talk highlights how film can strengthen language and identity while also creating new opportunities for value creation and jobs in Sápmi, and shows what it takes to succeed in an international industry.

To be announcd: International case from Sápmi

A program segment that will present an international case based in Sápmi. More information coming soon.

From transition to opportunities – experiences from Ovddos

Ann Catharina Lango, Ovddos

Ovddos and the restructuring program are now in their final phase. This talk summarizes the work that has been carried out, and how the initiative has contributed to business development, the impact it has had locally, and how the knowledge and structures that have been built can form a foundation for further development in the region.

BREAK

From idea to jobs – new thinking and opportunities in Sápmi

Moderator: Ann Catharina Lango, Ovddos

In this “Skavlan-style” sofa talk, key stakeholders from both the private and public sectors come together. The participants represent diverse perspectives on development in Sápmi, ranging from entrepreneurship and innovation to public support systems and policy.

Together, they explore how new ideas can be turned into concrete opportunities, what framework conditions need to be in place, and how collaboration across sectors can help create the jobs of the future in the region.

From setback to new opportinities

Samuel Massie

Samuel Massie is a Norwegian adventurer and expedition leader. In this talk, he will demonstrate how to rise after setbacks and adversity, drawing clear parallels to the business world—where the ability to handle uncertainty and make new choices is crucial for continued growth and success.

PART 3: DINNER AND MINGLING
19:00 - 22:00 - Dinner, taste of autumn
Music and entertainment
Thursday 27th of August, 09:00 - 15:00
WORKSHOPS AND SKIL DEVELOPMENT

Workshop 1

Workshop 2

Workshop 3

Workshop 4

From Google search to AI search – by Kreativ Industri

AI Roadshow – by Smart Innovation Norway

Duodji Workshop – by Sápmi Næringshage

More info to come

(Subject to possible change)

Speakers

"Meattá dan mii lea oinnolaš - mo váikkuha odda teknologiija midjiide odne ja boahtteáiggis."

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Eirik Norman Hansen lea futurista, teknologiija optimista ja okta Norgga bivnnuheamos logaldalliin. Son bargá researchain ja čuovvu oktilaččat teknologalaš ja servodatlaš ovdáneami váikkuhusaid - midjiide olbmuide, min organisašuvnnaide ja servodahkii masa mii gullat.

Eirik Norman Hansen

Futurist, Keynote speaker and Entreprenaur

"Go AI šaddá ođđa ohcangáldun"

Merete_mac_sofa.jpg

Merete Reginiussen lea ovdal bargan videojournalistan, márkanfievrrideaddjin ja kursaoahpaheaddjin digitála márkanfievrrideami ja goanstajierpmi surggiin. Beaivválaččat son bargá Kreativ Industri nammasaš fitnodagas, gos son bargá praktihkalaš bargguid mat gusket AI:in márkanfievrrideamis, ja mo fitnodagat bissot oidnosis go ohcanvuogit rivdet.

Merete Reginiussen

Head of marketing, Kreativ Industri

PRACTIAL INFORMATION

Giella

Dárogiella

Eaŋgalasgiella

Sámegiella

Konferánssa sáhkavuorut leat dárogillii, sámegillii ja eŋgelasgillii.

 

Vai konferánsa lea buohkaide olámuttus, beroškeahttá gielas, de geavahit Interactio - dat lea geavaheaddjái álki simultánadulkonrusttet, mii doaibmá reálaáiggis. Don dárbbašat dušše jierbmetelefovnna ja headset.. Logge sisa juhkkojuvvon kodain, vállje háliiduvvon giela ja čuovo konfereanssa horisontálalaččat - áibbas almmá giellaváttisvuođaid haga.

Gos

Báktehárji, Kautokeino, Norway

Address: Báktevárri 5, 9522 Kautokeino

Konferánsa dollojuvvo Guovdageainnus - Guovdageainnus Báktehárjji valaštallanguovddážis.

IGuovdageidnui sáhttá boahtit bussiin, biillain dahje girdiin Áltái, Levdnjii ja Eanodahkii ja maŋŋil fas biillain Guovdageidnui. Lea vejolaš láigohit biilla Álttás, Leavnnjas ja Guovdageainnus.

Orrun ja mátki Guovdageidnui

Don fertet ieš lágidit idjadeami ja mátkki, hotealla sáhttá diŋgot go diŋgot bileahta konferánsii.

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Email: post@sapmibusinessarena.com

Call: +47 70 30 98 34

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