PROGRAM
Tuesday 25th of August, 17:00 - 22:00
17:00 - 19:00
19:00 - 20:00
Get together and speed meetings
Inspirational talk with Anja Hammerseng-Edin
What does it take to perform over time, both as an individual and in working life?
Anja Hammerseng-Edin shares her experiences from a career in elite sports, and how she has worked purposefully with culture, collaboration and leadership to create results.
20:00 - 22:00
Music and mingling
Wednesday 26th of August, 09:00 - 22:00
09:00 - Welcome to the conference by Ovddos
PART 1: Artificial intelligence - opportunity or threat?
Beyond the obvious – how is new technology affecting us now and in the future?
Eirik Norman Hansen
An engaging talk that broadens perspective and offers insight into how new technology impacts us - not only today, but also how it will shape the society and working life of the future.
The Sami AI shift – opportunities, challenges and critical perspectives
Lars Ailo Bongo, UiT - Arctic University of Norway
Lars Ailo discusses how artificial intelligence is affecting Sami communities, highlighting both opportunities and challenges, as well as the need for critical perspectives.
BREAK
Discover what artificial intelligence can do for you and your business
Tore Lie and Ketil Thomsen, Smart Innovation Noway
A practical and inspiring talk demonstrating how artificial intelligence can be applied in everyday work - featuring examples, tools and ideas you can start using right away.
From Googling to ChatGPT – how does it impact marketing and sales?
Merete Reginiussen, Kreativ Industri
Merete demonstrates how the shift from traditional Google search to AI-driven search is affecting visibility, marketing and sales – and how Sami businesses can position themselves to be discovered in a new digital landscape.
Share & discuss
Discussion and input in groups on each table
LUNCH AND ENTERTAINMENT
PART 2: Artificial intelligence - opportunity or threat?
From idea to reality: What do young businesses need to sucseed?
Moderator: Ovddos
Pitching of business ideas by partisipants from Sápmi Business Hackathon, along with their reflections on what ti takes to succeed.
From traditional knowledge to future value creation
Per Espen Stoknes, BI Norway Business School
How can traditional knowledge form the basis for new business opportunities? In this talk, Per Espen Stoknes highlights the connection between cultural heritage, sustainability, and modern business development. Drawing on perspectives from economics and innovation, he demonstrates how tradition can be transformed into forward-looking value creation and strengthened competitiveness.
From traditonal knowledge to commercial success – Sokki Adventure and Árran – Oslo Reindeer
Aslak Sokki and Odd Arne Hætta are two entrepreneurs from Kautokeino who, in different parts of the country, have developed tourism businesses rooted in Sami culture and tradition. What has been challenging, and what has worked well?
BREAK AND CULTURAL PERFORMANCE
From stories to value creation – Sami film in a global industry
Elle Márja Eira
Elle Márja Eira takes us through how the Sami stories are developed into international productions that have reached a global audience on Netflix.
The talk highlights how film can strengthen language and identity while also creating new opportunities for value creation and jobs in Sápmi, and shows what it takes to succeed in an international industry.
To be announcd: International case from Sápmi
A program segment that will present an international case based in Sápmi. More information coming soon.
From transition to opportunities – experiences from Ovddos
Ann Catharina Lango, Ovddos
Ovddos and the restructuring program are now in their final phase. This talk summarizes the work that has been carried out, and how the initiative has contributed to business development, the impact it has had locally, and how the knowledge and structures that have been built can form a foundation for further development in the region.
BREAK
From idea to jobs – new thinking and opportunities in Sápmi
Moderator: Ann Catharina Lango, Ovddos
In this “Skavlan-style” sofa talk, key stakeholders from both the private and public sectors come together. The participants represent diverse perspectives on development in Sápmi, ranging from entrepreneurship and innovation to public support systems and policy.
Together, they explore how new ideas can be turned into concrete opportunities, what framework conditions need to be in place, and how collaboration across sectors can help create the jobs of the future in the region.
From setback to new opportinities
Samuel Massie
Samuel Massie is a Norwegian adventurer and expedition leader. In this talk, he will demonstrate how to rise after setbacks and adversity, drawing clear parallels to the business world—where the ability to handle uncertainty and make new choices is crucial for continued growth and success.
PART 3: DINNER AND MINGLING
19:00 - 22:00 - Dinner, taste of autumn
Music and entertainment
Thursday 27th of August, 09:00 - 15:00
WORKSHOPS AND SKIL DEVELOPMENT
Workshop 1
Workshop 2
Workshop 3
Workshop 4
From Google search to AI search – by Kreativ Industri
AI Roadshow – by Smart Innovation Norway
Duodji Workshop – by Sápmi Næringshage
More info to come
(Subject to possible change)
Speakers
"Beyond the Obvious: How New Technology Impacts Us Now and in the Future"
Eirik Norman Hansen is a futurist, technology optimist, and one of Norway’s most popular keynote speakers. He conducts research and continuously monitors the impact of technological and societal developments — on us as individuals, on our organizations, and on the society we are part of.
Eirik Norman Hansen
Futurist, Keynote speaker and Entreprenaur
"When AI becomes the new search engine"
Merete Reginiussen is a former video journalist, marketer, and instructor in digital marketing and artificial intelligence. She currently works at Kreativ Industri, where she takes a hands-on approach to how AI is transforming marketing and how businesses can stay visible as search behaviors evolve.
Merete Reginiussen
Head of marketing, Kreativ Industri
PRACTIAL INFORMATION
Language
Norwegian
English
Sámi
The presentations at the conference will be held in Norwegian, Sami, and English.
To ensure everyone can follow along, regardless of language, we use Interactio — a user-friendly solution for real-time interpretation. All you need is a smartphone and connecting headphones. Simply log in using the code provided, choose your preferred language, and enjoy the conference without language barriers.
Location
Báktehárji, Kautokeino, Norway
Address: Báktevárri 5, 9522 Kautokeino
The conference is held in Guovdageaidnu - Kautokeino at Báktehárji Sports Hall.
It is possible to get to Kautokeino by bus or car or by plane to Alta, Lakselv and Enontekio and then by car to Kautokeino. It is possible to rent a car in Alta, Lakselv and Kautokeino.
Accommodation and travel to Kautokeino
You have to arrange accommodation and transport yourself. Hotel accommodation can be booked via the registration form when you purchase your conference ticket.